Do not delay, act now, to order this book. (Our previous books were sold out within a week. We have never reprinted. So do not miss this opportunity.)

Orders received before January 15th 2001
Special Pre-publication price: US $19 (Euro20) per copy plus handling and postage
Special Bulk Order price (minimum 10 copies): US $ 14 (Euro15) per copy plus handling and postage

Orders received after January 15th 2001
Post-publication price: US $ 29 (Euro30) per copy plus handling and postage
Bulk orders (minimum 10 copies): US $ 19 (Euro20) per copy plus handling and postage.

Payment Details:

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Pay to:

ETNICA TMI
Torikatu 33 A 5
FIN-90100 Oulu,
FINLAND
Account Number: 110730-625925
Bankers: Merita Bank Plc,
SWIFT Address: MRITFIHH
2626 Dookumenttimaksut,
00020 MERITA,
FINLAND

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Information to:

Jacob Matthan
Chief Executive
ETNICA TMI
Torikatu 33 A 5
FIN-90100 Oulu, FINLAND
Email: <etnica@consultant.com>; <findians@findians.com>
Tel. & Fax: +358 - 8 - 531 5335
Web Sites: Findians Briefings
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 Summary

Have you got a great web site?

Do you find the web traffic is not being generated?

Is your site not listed in the top 30 sites on all the major search engines?

Do you want your site discovered by your customers as well as your potential customers?

Would you like to solve any or all these problems?

In this forthcoming book, the first in a series about our B2B and B2C W4 formulae, we share with you our unique technique which has put almost all our web sites in the top 30 in all the major search engines.

(Click on this link to see the latest Research Report now on the web: "Search Engines: Focus to the Top - The B2B W4 Formula".)

Search engine positioning is the very first step of the successful B2B (Business to Business) and B2C (Business to Customer) W4 formulae that we have developed. We show you how it is possible that you too could force your web site to be rated among the very top on all the major internet search engines, without spending any hard cash in buying placements.

Based on our practical and hands-on experience, 80% of our web sites are now in the top 10 positions in all the major search engines. Our speciality areas cover Finland to India, Project Management and Concurrent Engineering to Social Responsibility in Business, Animal Abuse, Cruelty and Welfare to Veganism, Acupuncture to Yoga, Polymers to Microelectronics, etc.

We show you, step by step, how to take your site to the very top in the search engines.

Simple hands on stuff for you, brick-by-brick.

The book is easy reading, with screen shots and actual examples from the web. We go through the simplest of processes to get your web site to the top in a few easy steps.

 Findians Paradise Book Store pages appear unfailingly when you search the web for books (Fig.1).

Table 1 summarises the top position held by Findians Paradise in each of the 9 search engines in each topic area. (See Note)

Analysis of results

The results are truly remarkable. Out of 45 possible results, Findians Paradise web pages hold 21 No. 1 spots (42%), 5 are in No. 2 spots. 3 are in No. 3 spots, 2 are in No. 4 spots and 3 are in No. 5 spots. In four search engines, the new page on Social Responsibility in Business had not yet been indexed. But, in the 5 search engines that have found it, it has reached the No. 1 spot in 4 and the No.2 spot on the 5th. Out of 45 results, 36 pages are in the top 10 - a phenomenal 80%. (The links from the topics in Table 2 show actual screen shots of some of the search results pages which demonstrate the proof of this achievement.)

Without doubt, in the field of books, Findians Paradise web pages are the only really comprehensive book store pages which are unearthed on the web in all the categories that it is active in, not only the five topics that had been chosen for this investigation. If a search relevancy factor was introduced into the analysis, then Findians Paradise would be in the top ten in almost every single category it was active in - a possible 95 - 99% result.

Since 75% of all traffic to web sites is generated from the search engines, all methods must depend on a successful presentation of the web pages on the search engines. There is no alternative to this route. The alternative is certainly not by using MLM, viral marketing or spamming.

With search engine placements it is the serious customer that is approaching the seller. These customers will run a mile from any method which shows they are being compromised.

No strategy can be successful without understanding this fundamental, which is the foundation on which the B2B and B2C W4 formulae are based - your customer is an intelligent human being- not an idiotic robot..

All subsequent steps of the B2B W4 formula are dependent on the domination of the search engines.